Internet Librarian Day 2 – Morning sessions

Session 1: Retail & Technology Trends: Service Explosions
Session 2: Tomorrow’s Digital Library Today


Session 1: Retail & Technology Trends: Service Explosions

Adam Elsholz, Brittany Austin, Laura ten Pas, & Elise Polglaze – librarians at the Fashion Institute of Design & Merchandising (FIDM)

Changing nature of consumers is changing how retailers and brands are marketing to them.
Internet + the numbers of Gen Y/Millennials

OLD: Many brands –> Fewer brands –> Final choice –> BUY (in the shape of a funnel)
NEW: Consider –> Evaluate –> BUY –> Enjoy –> Advocate –> Bond –> BUY AGAIN and GET MORE PEOPLE TO BUY
(in the form of concentric loops)
Images from 12/10 Harvard Business Review article

“Internet famous”
“Apptop” – a very telling Freudian slip

A new kind of shopping

  • Ecommerce
  • Mobile / mcommerce
  • Web-influenced sales
  • Cross-channel commerce
  • Shopping 3.0, commerce 3.0
  • Omni-channel retailing – consumers consuming across all channels of sales
  • #newretail

Milo – local shopping
Shopkick – flip through look book and check in to the store and earn points for free Starbucks, in exchange they follow you around the store and see what you look like
Starmount ?? – seemed to be tablet-based POS tool
Yelp – big part of the consumer decision process, libraries are there
Pinterest – very good at selling products, because of the social aspect of the tool
Shopwall – Intel – AudiPOS flip through shoes and even have things suggested based on demographic information (camera takes a picture of you and they guess)

Stockless stores: Apple stores are the first instance of this, lots of demo models but no products

  • Pop-up shops: stockless, or with samples only, low-overhead and quick to implement
  • Top Shelf Style – Fashion truck (think food truck) in SF
  • Pop-up libraries: 6th and Market, Project Ingenborg – QR codes or near-field communication to connect to free or public-domain books & music (buildingless library)

Experiential shopping / value-added shopping:

  • Uniqlo has a Fotoboof to let you take pictures of yourself wearing outfits, to take home even if you don’t buy
  • Burberry – extremely forward-thinking retail & integrate the online experience with they physical store, sit on a couch to check out with a device
  • TopShop – virtual fitting room using Kinect
  • Google Glass – Diane von Firstenberg had all of her models wearing Google Glass

Mobile & Tablet apps
Google Wallet
iPhone Passbook
Apps
Neiman Marcus app – opt-in, makes it a more personal experience by giving associates information about you when you walk in (think Constant Contact data), helps associates

[Listening to these young 20-something librarians is a mix of wow and awwww. They’re not sure if they’re presenting all new and shiny stuff, or if we do actually know something about what they’re mentioning.]

Library apps/websites
ASOS / Fredhopper – website design will change based on customer, using cookies & views
Inspirare – crowdsourcing / voting on designs, as part of the prototyping/development process before production
BookPsychic – Portland (ME) Public Library & LibraryThing
denverlibrary.org

Experiential Libraries
Movable Type – typography truck that tours around to libraries
Makerspaces finding their way into libraries – Westport CT library held a Maker Faire, 2000 people came, they developed a Makerspace, Maker-in-Residence (YES!)

In-Store Technology
Beauty Spot kiosk at Macy’s, also The Endless Aisle
Neiman Marcus – scanner
Warby Parker – pop-up shop inside an antique store, no actual purchases made at store
Projections of virtual people humanizing transactions

Library Technology
ShelvAR – use
Brooklyn Art Library – Sketchbook Project – in conjunction with ArthouseCoop.com
MediaSurfer kiosk – dispenses iPods like a vending machine
DIY History – digitized documents, opening up transcription/tagging/commenting

Critical Thinking
Making the connection (to fashion students) between the quality of online content and fashion

  • Luxury vs. Fast Fashion = quality online content vs. content farms
  • Journalists vs. Amateurs
  • Image – you want to look professional by the quality of your information just as much as by the quality of your wardrobe

References
Forrester Research
HBR
PSFK – blog
LA Times
OCLC
ALA
Engineering & TEchnology
Journal of Marketing
TWICE
Fast Company
CNN
NRF
Bloomberg Business Week
Reference Librarian
Stylesight
WGSN
Retail Customer Experience – blog

Tomorrow’s Digital Library Today

Paul Pival & John Brosz, University of Calgary

Taylor Family Digital Library
Opened Fall 2011; 265,000 square ft on 6 floors; $205 million (CDN)
Part of Libraries & Cultural Resources division

New Technology

  • Touch tables (stand-up & coffee) – custom solution from Smart Technologies (SmartBoards)
  • Touch kiosks to control Media Wall
  • Media Walls – 8 LCD panels
  • Digital signage (55 screens) running Omnivex Moxie
  • Touch room booking displays – on the walls outside the collaborative rooms, so students can
  • Christie MicroTiles – Lego blocks for LCD panels, self-aware, don’t need to be in a rectilinear combination
  • Visualization Wall
  • Magic Planet Spherical Display
  • AV editing suites
  • Digital Media Commons – MacPros, iMacs, Mac Minis
  • Teamspot Collaborative software
  • Computer-based DJ mixing station
  • Dual-boot Mac Minis in Collab Workroom
  • Large format scanner
  • Gaming collection (current & retro) – the play area matches the tone of the games, a retro section with an old couch & 8-bit art on the walls, they needed to run the 70s era game consoles through VCRs to upgrade the signal enough for modern TVs
  • Offsite storage of 80% of the physical collection – this was to get them from a 12-story building to 6 stories,
  • Dual monitors
  • Macs

Considered but No

  • 3D printer – they found local resources to send students to instead
  • Large-format printer – maintenance was too costly
  • Espresso Book Machine
  • Wall-mounted iPads

Agile Infrastructure
Raised flooring, demountable walls, moveable furniture
Future-proofing the building, as best as possible
100% wireless coverage – fewer desktop PCs
******One electrical outlet for every seat in the building. Whoa.

Custom displays for touch workroom booking screens – have lights on top that are red for full & green for available

Single service desk – reference & circulation – with dynamic information displays above

Collaborative spaces: workrooms, presentation practice rooms (have recording tech), edit suites

Teamspot from Tidebreak – software to enable student collaborative work
The work is happening on the main screen, but can be driven from individual student laptops

With Great Space Comes Great Responsibility

  • Peer roamers (students, “student librarians”)
  • Visualiation Research Coordinator
  • Digital Media Commons Manager
  • DMC Mentors (students)
  • IT/AV Generlast – help with the physical tech

What Works Well

  • Media walls
  • Digital signage
  • MicroTiles
  • Editing suites
  • Collaborative spaces
  • Electricity for EVERY seat

What Doesn’t Work Well

  • Touch workroom booking displays – faulty hardware (we still have hope), maybe should have used iPads after all
  • Touch kiosks – sensitive to sunlight (projector based), lack of vendor commitment to deliver cutting edge, no “killer” app – they’re using Android WDK

Virtual tour

Imagine a display wall with 34.5 million pixels! – Even used by the Drama department as a scene background for a production

  • Small bezels (<1 mm gap)
  • 15 short-throw projectors
  • Windows PC

UCalgary is doing some fun, fascinating stuff that isn’t necessarily academic-specific. Any research library could take hints from their new building and it’s resources.

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