Tag Archives: buylocal

Etsy, a DIY Marketplace

Let’s take another look at a resource we introduced in our Supporting Small Businesses, Online post.

What Is It?

Etsy logoEtsy is a crafter’s dream come true, an online craft fair with artists and suppliers from around the world. Everything from handcrafted jewlery to dollhouse miniatures, from custom dresses to funky towels for your bathroom – you can find pretty much anything crafty on Etsy.

Etsy was created to help individual artists and crafters sell their work online. Etsy provides the online store and conducts the payment transactions, letting the crafters focus on making their work and shipping it to the people who buy it. Later, sellers started offering supplies like yarn, beads, fabric, patterns, and even vintage pieces for altering. It’s truly a DIY one-stop extravaganza!

Buying and Selling on Etsy

In order to buy or sell anything on Etsy, you do need to sign up for an account. Signing up is easy – just choose a username and type in your email address – and free. It’s only when you actually buy or sell anything that you need to enter credit card information or use your PayPal account. (Make sure to check out our Tips for Safe Online Shopping.)

You can find things to purchase in a few ways:

Once you’ve found something you like, read through the notes from the seller to see the details. Sometimes they need measurements to make something custom to your size, sometimes you need to let them know what colors you’d like, sometimes you need to pick and choose from a variety of pieces listed in the same place. Read everything, give them the information they need, and then you can purchase your item and enter your shipping information. The seller will ship directly to you, usually within a week for ready-made items and longer for custom work. Once you’ve gotten your item, you can leave feedback about the seller about how wonderful (or not wonderful) they are.

If you’re crafty and want to set up an Etsy shop to sell your stuff, it’s just as easy as setting up an account to buy. You can set up your store for free, then Etsy will charge you fees as you list items for sale and as people use the site to make purchases. You do need to choose what kind of payment you can accept – PayPal and credit card purchases are the easiest for your potential buyers.

How Is It Useful?

Etsy isn’t ‘just another place to buy crafts online.’ They are trying to help independent crafters and small businesses of all sorts to be part of the global marketplace, pushing their reach around the world. As Etsy’s About page says, “Etsy is the world’s handmade marketplace. Our mission is to empower people to change the way the global economy works. …We are bringing heart to commerce and making the world more fair, more sustainable, and more fun.” If how and why an item is made is important to you, then Etsy is the place to go.

Help & Resources

Make it Personal – Creating Custom Gifts Online

Last week, we took a side trip into supporting small, independent artisans and business folk online. This week, we’ll continue to gift-giving theme and look at ways to create personalized objects of all sorts.

What Is It?

It used to be that if you wanted to personalize a t-shirt or mug, you had to use expensive silk-screening to do it. Custom-printed holiday cards were only for the well-off, and publishing your own photobook wasn’t even an option. Now, electronic text, digital images and online business transactions have made highly-customizable cards and gifts easy and relatively inexpensive. We are all creators of content, and now we can share it more broadly than ever.

Remember SmugMug from our online photo post? Use their printing service to showcase your favorite photos through prints, puzzles, photomugs and other personalizable gifts. You can even print professional-looking photo books through SmugMug using Blurb, a photo-publishing platform. CafePress and Zazzle also offer custom-printing using your own designs and images.

Lulu (mentioned last week and in one of our ebook posts) will also let you print photo books, as well as calendars and text-based books. Rather than a simple “family letter” in the holiday card, send a photobook of the year in review. Share memories from a child’s year as a calendar for the next, or print your own poetry or family stories and send them to everyone.

Moo initially made their name by offering minicards – trendy mini-sized calling cards with individualized designs or photos – but now stand out by letting you create sets of cards or stickers with a different image on every one. Think of the possibilities!

If custom printing is more your speed, you’ve got a wide array of sources to choose from. VistaPrint or Next Day Flyers will take any text you input (or upload) and print it on business cards, stationery, greeting cards, sticky note pads and more. MakeStickers.com works on a similar platform to make custom stickers just for you.

There are many, many more options out there for creating unique, personalized gifts and cards out there. Just use your favorite browser to search for “custom [whatever you want to make]” and see what’s there.

Next week, we’ll have a short post on good ideas for safely purchasing items online, and then in December we’ll get back to our regular pattern of a new kind of tool each week. Thanks for reading, and enjoy!

Supporting Small Businesses, Online

This fall, we’ve seen a lot in the news about the need to support smaller local businesses and stop buying from large, impersonal corporations. Not everyone can occupy a downtown area, but there are things anyone can do, even online.

What Is It?

It’s easy for small, independent businesses to create a website and sell their productions online (like bunny slippers), but there are services that bring together hundreds of sellers and makes it simple for us to buy from them. Rather with struggling with their own sites or giant multipurpose clearinghouses, sellers can just set up an online shop and go. The service handles the website maintenance, the purchase transaction and possibly even the printing, and the sellers can focus on creating neat stuff.

Etsy is a “marketplace for buying & selling all things handmade,” and it gives artisans a place of their own on the internet. Creators put up their wares for sale, Etsy handles the money transactions, and then the crafters ship the products. Check out a few examples to see what’s available: Fancy Tiger craft supply, Grandma Flies a Broom vintage & antiques, Tiny Warbler children’s toys, Rocky Top Studio photography prints & cards, Have It Sweet confections, and many more.

Lulu.com is a self-publishing business and marketplace for creatives of all sorts. They use Lulu’s tools to format their content and turn it from electronic files into print, CD, DVD, calendars and reports, then sell their items directly through Lulu. The old “vanity press” is a thing of the past, and self-publishing is a way of the future.

CafePress and Zazzle offer a similar service for folks who want to sell merchandise to promote a band, company, event, online comic strip or anything they can think of. T-shirts, mugs, calendars, CD covers and gifts of all sorts are available.

Threadless takes a slightly different twist. Artists and designers upload their submissions and Threadless members take a week to vote on the designs. When an idea wins, it’s printed onto a T-shirt, bag, iPhone case, and more. Often edgy, Threadless t-shirts are perfect for the eclectic freethinker in your life. A related site is Society 6, showcasing artists from around the world and offering their art as prints, device cases and shirts.

New to the scene, Spoonflower makes quilters and fabric crafters around the country swoon. You can upload an image or design to their site and they will custom-print fabric for you. They also sell fabric designed by others, for whatever project suits your fancy.

Try It Out

Take a look at a few of the sites above and find a few things that interest you. You can use your favorite search engine to go looking for things you might want to buy. When you find a site, read the “About Us” section to learn more about the business you’re buying from. You’ll be surprised how many small, mom & pop type stores are now online and doing well.

Next week, we’ll look at some personalizable gift resources, and share some tips and tricks for safely purchasing items online. Stay tuned…