This week, we’ll finish this month’s ‘social finding and sharing’ theme with a look at Tumblr, a social sharing site that mixes blogging and image linking with great results.
What Is It?
Tumblr‘s tagline is Follow the world’s creators, and this visual feast lets you do just that. Tumblr is somewhere between a blog and a microblog (like Twitter): each tumblr site lets you share text, photos, videos, links, or whatever else you’d like smoothly and easily. It’s not meant for long, thoughtful posts (though there are some of those); it’s to help you quickly and easily share neat ideas and the inspirations you find online.
Each Tumblr has a different theme or subject, and all of the posts are about that theme. One stunning example is Things Organized Neatly, full of images of items and parts of things organized into groups or rows. There’s no “point” except to show off some beautiful photography and look at very ordinary things in a whole new way. Check out Dark Silence in Suburbia for an showcase of new and exciting artists, or Revolt Factory – “a collection of ideas that inspire change in culture, commerce and community.” The New York Times is even using Tumblr to repost older images from their archives.
Tumblr also has a simple “reblog” button that lets users quickly share things they find on other people’s tumblrs on their own. “The average Tumblr user creates 14 original posts each month, and reblogs 3.” says Tumblr’s About page.
How Is It Useful?
For people creating Tumblr blogs, it’s a simple way to share your own ideas or reblog other people’s posts. Artists can show new work, race car enthusiasts can share photos, photographers showcase their images, fashionistas offer makeup tips and reviews, and restaurant management students can show off the simple ingredients and meals they prepare. Anything you can imagine, you can put together a Tumblr about.
For groups, Tumblr has an easy submission feature to let the audience submit links for future posts. The submission page for the blog Eat Sleep Draw shows how easy it is. If you’ve got artwork made by you, you just upload the file, give it a caption, enter your contact information and click Submit. Now, you get more visibility for your art and images, and they get content for their site. Check out Designers of Tumblr for another gorgeous example.
If you don’t have an account, you can still search Tumblr for interesting ideas and beautiful images. Just visit Tumblr.com, type a word or phrase into the search box on the right and see what happens. You might find posts about libraries, recipes, football (or soccer in the US), trees, interior design or anything else that strikes your fancy.
Help & Resources
- Tumblr Help
- “Get Started With Tumblr” from Webmonkey
- “How to Use Tumblr, Posterous and Other Light Blogging Services” from Read, Write, Web
- A history of Tumblr from the New York Observer